You can already collect mobile donations via an SMS text donation campaign through companies like mGive or MobileCause. However, these services are relatively expensive and aren’t suitable for smaller fundraising campaigns, or drives that need to be organized and executed quickly. It’s also hard to collect donor data and impossible to enable recurring gifts.
If you’re interested in harnessing mobile donations for your future fundraising campaigns, without the disadvantages of text donations, keep an eye on the new mobile payment services springing up.
(Maybe we will finally see dedicated donations apps in the iTunes store.)
What’s different about these ‘mobile wallet’ services is that payments aren’t collected by the cell phone service provider (like SMS payments), but through a credit card or bank account.
Even though it hasn’t been explicitly mentioned that these new services will be tailored for donations, we assume that because they’re all based on using consumers’ existing accounts for payment, like any other online payment service, they will also be available and optimized for collecting donations.
Advantages of mobile donations vs. giving via a PCSo what’s the big deal about being able to donate via mobile phones and other mobile devices? Considering, that more people are now accessing the internet via mobile device than desktop computer, and that more people than ever are accessing their banking information from a mobile device, it only makes sense to collect donations through mobile devices as well.
Another advantage is that you can harness the spontaneity of your supporters: let’s say you’re sending an email which your supporter then receives on his or her cell phone; or potential supporters see your information in a newspaper or on TV.
Instead of having to click over to a website to fill out a standard form that requires name, address, phone number, pulling out a credit card and so on, your supporter will be able to simply enter a password to complete his or her donation.
If your supporter had to fill out the form, they may have just given up right there. Have you ever tried to fill out a form on the small screen on your smart phone? It’s cumbersome to say the least. Or you may have decided to wait to get home to fill it out on your computer screen, but chances are, by the time you got home you have forgotten about the donation, or simply lost motivation.
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